Established Brands Should Invest More Into their SEO efforts We get asked a lot by big companies and established brands If we’re an established brand in a …
Established Brands Should Invest More Into their SEO efforts
We get asked a lot by big companies and established brands
If we’re an established brand in a thriving industry, do we need to invest in other keywords.
In other words, should we invest in SEO other than our branded keywords. The Answer undoubtedly is Yes. Yes, you should invest in your SEO Efforts other than the branded keywords as well. As your target audience would be searching using keywords not necessarily the ones you’ve chosen but others too. Keep short term and long term goal in mind while doing SEO.
It’s Inevitable for established Brands to invest more in SEO
There are prospects who’d be searching without using your brand name and if you won’t be visible in search results, it’d give bad impression.
There would be customers who’d shop around before buying from you
There maybe prospects who has seen your product/ offering in exhibition or during an event. They’d go back and google with the search term related to your product or offering and if your website doesn’t appear in first page than it would impact negatively.
SHORT TERMS and LONG TERM SEO PERSPECTIVE:
You’d have short term focus of getting your website ranked for queries directly related to your product or offering. Getting your website ranked on top within first 6 months or less would be in your mind. However, in long run you should have expansion in mind i.e. to cover as much keywords as possible within your industry to gain more visibility when people search for service or offerings that are closer to yours. Dominate your industry keywords.
DOMINATE your Industry keywords.
Bottom line is that as an established brand, you need to give even more attention to SEO Efforts and hire Digital Marketing Agency or SEO Company to help you bring your website in search results for branded and non branded keywords.