Duplicate Content on Multinational websites. Affects Search Ranking?
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Duplicate Content on Multilingual / Multinational Websites. Affects your Search Ranking? If you have a multinational company, you’d be interested that all of your customers and prospects should …

Duplicate Content on Multilingual / Multinational Websites. Affects your Search Ranking?

If you have a multinational company, you’d be interested that all of your customers and prospects should understand your site. Duplicate Content is an issue faced mostly by the multinational / multilingual websites and it’s important to address this issue while creating content for your website.

Duplicate Content on multilingual multinational websites ..
Duplicate Content on multilingual multinational websites

Best URL structure for Multinational/Multilingual websites

Here’s what you should do;

  1. Create different URL for each country and create unique content for each geography.

Here’s an example, if you have a company located in UAE, Saudi Arabia, Qatar, and UK, you’d likely have one generic domain and rest would be country specific URLs. Create Quality Content around each geography’s target audience rather than duplicating same content on each country specific URL. Duplicate Content hurts your website ranking so make sure you take good care of your website from SEO standpoint.

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Multilingual Sites:

If you want to create content in geography’s specific language, you have two options;

 

According to Google;

If your time and resources are limited, consider buying one non-country-specific domain, which hosts all the different versions of your website. In this case, we recommend either of these two options:

 

  1. Put the content of every language in a different subdomain. For our example, you would have en.example.com, de.example.com, and es.example.com.

  2. Put the content of every language in a different subdirectory. This is easier to handle when updating and maintaining your site. For our example, you would have example.com/en/, example.com/de/, and example.com/es/.

 

We’re not expert in explaining how Multinational SEO and International SEO works, but Google has done great job explaining Duplicate Content on Multinational / Multilingual websites and how website owners should handle.

Also, you’d be interested in avoiding any practice that hurts your SEO Efforts and you can find how duplicate content can affect your overall SEO Efforts.

Search Engine Optimization (SEO) - Keywords
Search Engine Optimization (SEO) – Keywords

Bottom line of sharing all of above information is that multinational websites have more chances of creating duplicate content which is minimized by applying the strategies mentioned above. If you are creating content and spending time but that’s ending up becoming a duplicate content, it’ll hurt your SEO Efforts negatively. Engage an SEO Professional or Agency that will take care of your multinational / multilingual website.

 

About DM Solutionz F.Z.E

DM Solutionz FZE, is a Digital Marketing Company that is firmly committed to helping its clients in Abu Dhabi, Dubai and the rest of UAE, to extract best value from their digital marketing endeavours. DM Solutionz FZE brings many years of experience to the table, and can help any enterprise enjoy the benefits of developing a comprehensive, focused digital marketing footprint.

 

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